Small wave, special steps: fashion movement Nuggets

Co., president of the small waves, June 3, 2008, the Four Seasons Hotel in Hong Kong.Nicholas Tse, Pan, Jolin Tsai performing stars surrounded, president of Xtep small wave completely drunk.The 38-year-old Jin Jianghan sub finally enterprises to the Stock Exchange.Celebration party spotlight flashing, people tipsy conceal his congratulations from all walks of life elite.Chen Tai, Jinjiang, Hong Kong, the small wave has taken a landmark step, and this step he spent 20 years. The Ukrainian River field Maibing Gun kids uncle you acquire eat, also the next day and then give you the money! ' Named in 1987 in Jinjiang, Fujian , Hui Chendai town, Ding Shui Po, told his father Ding Jin Dynasty, he dropped out. And business leaders all born grassroots, the small waves out of school for the simple reason, I hope to help home good life.The eldest son of the small wave small they take up family responsibilities.8 years old and a barefoot run Street to Lane selling fritters, 9 years old, carrying a ; heavy ice bucket under the scorching sun Maibing Gun.Farmers who did not have any money to meet the ground, the other Mai Binggun often turned it away.9-year-old Ding Shui Po, sweet mouth, he would say uncle you acquire to eat the next day, and then give you the money also!This is perhaps the later Xtep pursuit of customers, employees, corporate win-win-win "spirit of enterprise Faren. To 1 987, the D wave, just finished the first day just 17 years old, he told his father he was going to learn to do shoes.This luxury feet, only to come home to overseas Chinese "Pat Heung miles bustle.For Chen Tai people used to wear shoes, the shoe is nearest to them to make a fortune doorways.This year, the small wave wage accumulate 500 dollars, and two sworn brothers founded Sanko. During the same period, the students of the small wave Ding Zhizhong also been himself, away from the place of the small waves separated by a river, he and his father and brothers opened their own workshop.Twenty years later, with this enterprise called Xtep dubbed the Chinese footwear industry's Ashes ", the same column of the top three Chinese sporting goods. Export King "by Russia started to do Jinjiang shoe." A group of the grassroots rural entrepreneurs started, even the basic sales channels are not, how can they go market share? D wave, the only advantage is nothing, and thus inspired a great desire to change.